The compact definition – prioritising speed over efficiency in an environment of uncertainty. This is especially relevant in today’s hyper-connected world. For those who are less familiar with the concept, Reid explains this on Medium, “ 7 Counterintuitive Rules for Growing Your Business Super-Fast”. In this edition of GIC Meets, Reid shares more about “blitzscaling”, the ultra-rapid growth by start-ups. He is also the host of the podcast, Masters of Scale. ![]() Reid is the co-author of Blitzscaling and two New York Times best-selling books: The Start-up of You and The Alliance. Ranging from LinkedIn to PayPal, from Airbnb to Convoy to Facebook, he invests in businesses with network effects and collaborates on building their product ecosystems. ![]() He possesses a unique understanding of consumer behavior and the dynamics of viral businesses, as well as deep experience in driving companies from the earliest stages through periods of explosive, “blitzscale” growth. An accomplished entrepreneur, executive, and investor, Reid Hoffman (Partner, Greylock Partners and Co-Founder, LinkedIn – full bio here) has played an integral role in building many of today’s leading consumer technology businesses, including LinkedIn and PayPal.
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